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AI Ad Operations — Page 2

The Reading List

  1. 01
    Measurement & Reporting

    Incrementality Testing Framework for AI Ad Spend

    Incrementality testing reveals which ChatGPT conversions are actually caused by ads.

    Mei-Ling Tran10 min read
  2. 02
    Measurement & Reporting

    View-Through and Assisted Conversion Tracking in LLM Environments

    Conversational AI breaks traditional click-based attribution models.

    Renata Szymańska10 min read
  3. 03
    Measurement & Reporting

    Conversational Engagement Signals as AI Ad Performance Indicators

    Conversational exchanges, not clicks, reveal whether an ad truly persuaded a customer.

    Solomon Adeyemi10 min read
  4. 04
    Measurement & Reporting

    Metrics That Transfer From Search and Social to AI Ad Campaigns

    Conversion metrics survive the shift, but CTR and attribution models do not.

    Darius Okafor10 min read
  5. 05
    Measurement & Reporting

    Prompt-Level Signal Data in AI Ad Campaign Reports

    Conversational AI ads need new reporting metrics built on session context, not keywords.

    Mei-Ling Tran10 min read
  6. 06
    Measurement & Reporting

    Attribution Models for Assistant-Mediated Conversions

    Web attribution models can't measure influence that unfolds inside a chat conversation.

    Solomon Adeyemi9 min read
  7. 07
    Budget Pacing & Bidding

    Dayparting and Temporal Pacing in AI Chat Ad Campaigns

    Conversational AI lets advertisers target stated user intent instead of relying on the clock.

    Renata Szymańska10 min read
  8. 08
    Campaign Setup & Workflow

    Wiring Live Prompt Intent Into Your Campaign Targeting Workflow

    Real-time conversational signals reveal intent earlier than keywords can capture.

    Darius Okafor10 min read
  9. 09
    Campaign Setup & Workflow

    DSP Vendor Evaluation Checklist for ChatGPT and Perplexity Inventory Access

    ChatGPT is now the only AI assistant with open programmatic ads; Perplexity isn't.

    Mei-Ling Tran11 min read
  10. 10
    Budget Pacing & Bidding

    Cross-Surface Budget Allocation for Multi-AI-Platform Campaigns

    Each AI advertising platform has different inventory, targeting.

    Darius Okafor11 min read
  11. 11
    Budget Pacing & Bidding

    Budget Throttling Tactics During LLM Inventory Spikes

    When falling token prices hide rising total bills, pacing rules built on old assumptions collapse.

    Renata Szymańska11 min read