Evaluating DSP Prompt-Targeting Depth When the Signal Is a Live User Query
DSPs must read conversational context deeply to target live AI chat effectively.
Solomon Adeyemi
Section
Campaign Setup & Workflow
9 stories in Campaign Setup & Workflow.
Wiring Live Prompt Intent Into Your Campaign Targeting Workflow
Real-time conversational signals reveal intent earlier than keywords can capture.
Darius Okafor
DSP Vendor Evaluation Checklist for ChatGPT and Perplexity Inventory Access
ChatGPT is now the only AI assistant with open programmatic ads; Perplexity isn't.
Mei-Ling Tran
Campaign Launch Workflow for a First AI Ad Buy
Learn the funnel position where conversational AI ads work best and how to write for it.
Solomon Adeyemi
Intent Category Mapping for AI Ad Targeting
AI assistants need smarter ad matching than keywords alone can provide.
Mei-Ling Tran
Frequency Cap Setup and Conversation-Level Reach Control
Conversations demand different frequency caps than feeds do.
Mei-Ling Tran
Bid Strategy Selection for Conversational AI Placements
Conversational AI auctions reward relevance over bid size, requiring new strategy.
Renata Szymańska
Pre-Flight QA Checklist for AI Ad Campaigns
Verify your AI ad campaigns are live where you think they are before launch.
Solomon Adeyemi
Audience Targeting Configuration in LLM Ad Environments
Real-time conversation context replaces keyword lists as the targeting mechanism.
Mei-Ling Tran