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AI Ad Operations

The Reading List

  1. 01
    AI Ad Creative

    Ad Format Requirements That Separate True In-Conversation Placements From Repackaged Search Inventory

    Four requirements distinguish genuine conversational ad placements from repackaged search.

    Mei-Ling Tran9 min read
  2. 02
    AI Ad Creative

    What In-Conversation Ad Inventory Actually Is and Why a Site Chatbot Is Not a Supply Source

    Open AI platforms with transactional infrastructure qualify as inventory; brand chatbots do not.

    Solomon Adeyemi8 min read
  3. 03
    QA & Brand Safety

    Brand Safety Category Exclusions for LLM Ad Placements

    Conversational context requires different safeguards than static pages for responsible ad placement.

    Mei-Ling Tran9 min read
  4. 04
    Creative Testing

    Seasonal Creative Refresh Planning for AI Ad Campaigns

    Treat AI ad seasonality as a conversational intent problem, not a creative one.

    Mei-Ling Tran8 min read
  5. 05
    Creative Testing

    Statistical Significance Thresholds for Low-Volume AI Ad Tests

    AI ad tests need higher statistical bars than legacy platforms due to low impression volume.

    Renata Szymańska9 min read
  6. 06
    Creative Testing

    Testing Recommendation-Style vs Direct-Response Copy in AI Ads

    Conversational ads perform better when copy matches the user's intent stage, not just the topic.

    Mei-Ling Tran8 min read
  7. 07
    Creative Testing

    Applying Winning AI Ad Creative Learnings Across Campaigns

    Test winning ad creative elements in new campaigns before scaling them across your portfolio.

    Renata Szymańska9 min read
  8. 08
    Creative Testing

    A/B Testing Ad Copy Variables in Conversational AI Placements

    Testing conversational ad copy requires controlling for context that search ads can ignore.

    Mei-Ling Tran9 min read
  9. 09
    Measurement & Reporting

    Zero-Click Conversions and Publisher Revenue Loss in AI Search

    AI Overviews eliminate publisher visits entirely, collapsing the search-to-revenue chain.

    Solomon Adeyemi9 min read
  10. 10
    Measurement & Reporting

    Reporting on AI Ad Campaigns to Non-Technical Stakeholders

    Learn how to explain AI ad mechanics to non-technical stakeholders without losing credibility.

    Renata Szymańska10 min read
  11. 11
    Measurement & Reporting

    Building an Internal Dashboard for AI Ad Campaign Reporting

    Conversational AI ads need different metrics because keywords and clicks don't apply.

    Darius Okafor11 min read