DSP Vendor Evaluation Checklist for ChatGPT and Perplexity Inventory Access
ChatGPT is now the only AI assistant with open programmatic ads; Perplexity isn't.
Mei-Ling Tran
Staff Writer, Creative & Workflow
Mei-Ling Tran
Mei-Ling began her career as a creative strategist at a performance marketing agency, running multivariate ad tests across paid social and display before pivoting to journalism in 2019. She covers how generative AI tools are entering creative production pipelines and the workflow changes they force on campaign teams.
5 stories
Intent Category Mapping for AI Ad Targeting
AI assistants need smarter ad matching than keywords alone can provide.
Mei-Ling Tran
Frequency Cap Setup and Conversation-Level Reach Control
Conversations demand different frequency caps than feeds do.
Mei-Ling Tran
Audience Targeting Configuration in LLM Ad Environments
Forget keyword lists—LLM ads target from real-time conversation, not prebuild profiles.
Mei-Ling Tran
Native Ad Formats vs Display Formats Inside AI Interfaces
Native formats survive conversational AI where display ads structurally fail.
Mei-Ling Tran