Intent-Based CPM Pricing vs Click-Based Buying in AI Channels
Stated intent changes whether impressions or clicks deserve the price.
Vera Wexler
Contributing Editor
Vera Wexler
Vera Wexler is a contributing editor at AI Ad Operations covering budget pacing & bidding. Based in Montréal, Vera has written for AI Ad Operations since 2021.
1 story · Montréal